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The power of professional photography for your rental listing

Posted on Thursday, 11 April 2019
by Rebecca Day in Latest News

Don't underestimate the power of professional photography when leasing your rental property. 

In today's fast paced digital world, tenants want to be fully informed on all the features of a property.  They don't want to waste time attending open inspections only to be 'surprised'.  Professional photographers have special camera's with wide angled lenses to ensure they can capture an entire room, (as opposed to a normal lens that makes taking images of a room look like you have taken a shot of a wall!) They are also captured in the right light making viewing far more enticing, encouraging potential tenants to click through to the listing and motivate them to attend the open for inspection.  In addiition, the images can help you attract a larger pool of quality tenants.

Our internal statistics (via realestate.com) show that on average, a property with professional photography is leased 6.3 days faster.  With the cost only a modest $70 - $99 it more than pays for itself when the average rent in our area is around $330 week!

Floorplans are also highly sought after, making the experience for a potential tenant fully informative. 

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